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eyeline

eyeline

4.7
The shelf level at a person's eye height to catch shoppers' attention
  • noun
  • /ˈaɪˌlaɪn/
  • Jargon
translation icon : altura de los ojos
  • She noticed the new cereal was right at eyeline when she walked down the aisle.

Examples

  • Retailers often charge more for products displayed at eyeline because they sell better.

  • She adjusted the display to ensure it was at eyeline level.

  • The most popular brands are placed at eyeline to catch the attention of shoppers.

  • The products were placed at the eyeline to attract customers.

  • Retailers often charge more for products displayed at eyeline to increase visibility and sales.

  • The most popular brands are placed at eyeline to maximize their appeal to shoppers.

  • She adjusted the shelves to ensure the new products were positioned at eyeline for maximum visibility.

How High

overhead
  • Specialized
34 8.6
top shelf
23 4.4
eyeline
  • Jargon
4.7
level
682 1.0
low
22 1.0

Surface Forms

eyeline singular
eyelines plural

Morphology

eyeline = eye + line (transparent) = eye + line

The retail sense (shelf level at eye height) is a direct, literal application of 'eye' + 'line' and should be inferable from the components.

Etymology

Eyeline comes from the parts eye and line, meaning the 'line' at the height of your eyes. That's why in shops a product placed at eyeline is put where people will notice it most.