experientialism
- noun
- /ˌɛkspɪˈrɪɛnʃəlɪzəm/
- Jargon
:
experiencialismo
- In the world of commerce, experientialism is transposed into advertising and selling: creating immediacies and offering satisfaction.
Examples
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The marketing team focused on experientialism, creating events that allowed customers to engage with the product in a meaningful way.
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Many companies now embrace experientialism to enhance customer loyalty by providing unforgettable experiences.
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Cultural experientialism speaks volumes.
Academic text (2002) -
As I noted, this confusion about the intellect and the arts arises from several sources, including the emphasis on experientialism in contemporary culture, disciplinary territorializing in higher education, and disparate goals in the arts community itself.
Academic text (2000) -
By adopting experientialism, brands aim to connect with consumers emotionally rather than just promoting their features.
Surface Forms
Morphology
experientialism = experiential (transparent) = experience + ial + ism
Formed by adding the productive noun-forming suffix '-ism' to the adjective 'experiential', yielding a doctrine or movement centered on experience.
Etymology
Experientialism comes from the word experience ('what you live through' or 'what you try') and the ending -ism ('a practice or belief'). So in business and marketing it means a focus on live, memorable events and feelings for customers rather than only selling products.
