Skip to main content
entrant

entrant

5 3.2
A new product that starts selling in a market to compete with others
  • noun
  • /ˈɛntrənt/
translation icon : nuevo competidor
  • The latest entrant in the smartphone market is designed to compete with established brands by offering unique features.
  • new entrants
  • market entrant

Once the housing bubble had been started, mortgage lenders wanted to keep it going by attracting new entrants to the market because house prices were going up.

Examples

  • Disruption will occur when a new entrant forces the entrenched participants to change.

    Blog text (30)
  • Once the housing bubble had been started, mortgage lenders wanted to keep it going by attracting new entrants to the market because house prices were going up.

  • Would they be that a new entrant will come in, a large new entrant will come in and begin to compete with lower prices?

  • Finally, our last entrant, lab grown meat.

  • Microsoft is the latest entrant in this market, and they have completely

    Blog text (26)
  • In the long run, one policy alternative may be the careful assessment of new entrants to each community college.

    Academic text (2009)
  • Although changing technology does open doors for new entrants, the road to victory is not an easy one.

    Blog text (29)
  • We all know that monopolies keep prices as high as possible to keep out new entrants.

    Academic text (1990)
  • Successful companies and products are perpetually "under attack," and new entrants will inevitably make their mark.

    Academic text (1994)
  • Output-based allocations tend to level the playing field and allow for new entrants to gain market share.

    Academic text (2007)

Synonyms

competitor
vsentrant
298 2.4

A person, team, or company that tries to beat others in contests and business

refers to a product or commodity that enters a market to compete

How Competitive

front-runner
49 4.1
contender
152 3.5
competitor
298 2.4
entrant
5 3.2
participant
295 2.4

Surface Forms

entrant singular
entrants plural

Morphology

entrant = enter (transparent) = enter + ant

Agentive/nominal formation '-ant' extends metaphorically to products or companies as 'newcomers' to a market, so the derivation is straightforward.

Etymology

The word entrant comes from older words meaning 'to enter' and shares the same root as enter and entrance. So a market entrant is a new product that 'enters' a market, like a new player joining a game.