entrant
- noun
- /ˈɛntrənt/
- The latest entrant in the smartphone market is designed to compete with established brands by offering unique features.
- new entrants
- market entrant
Once the housing bubble had been started, mortgage lenders wanted to keep it going by attracting new entrants to the market because house prices were going up.
- Once the housing bubble had been started, mortgage lenders wanted to keep it going by attracting new entrants to the market because house prices were going up.
Examples
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Disruption will occur when a new entrant forces the entrenched participants to change.
Blog text (30) -
Once the housing bubble had been started, mortgage lenders wanted to keep it going by attracting new entrants to the market because house prices were going up.
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Would they be that a new entrant will come in, a large new entrant will come in and begin to compete with lower prices?
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Finally, our last entrant, lab grown meat.
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Microsoft is the latest entrant in this market, and they have completely
Blog text (26) -
In the long run, one policy alternative may be the careful assessment of new entrants to each community college.
Academic text (2009) -
Although changing technology does open doors for new entrants, the road to victory is not an easy one.
Blog text (29) -
We all know that monopolies keep prices as high as possible to keep out new entrants.
Academic text (1990) -
Successful companies and products are perpetually "under attack," and new entrants will inevitably make their mark.
Academic text (1994) -
Output-based allocations tend to level the playing field and allow for new entrants to gain market share.
Academic text (2007)
Synonyms
A person, team, or company that tries to beat others in contests and business
How Competitive
Surface Forms
Morphology
Etymology
The word entrant comes from older words meaning 'to enter' and shares the same root as enter and entrance. So a market entrant is a new product that 'enters' a market, like a new player joining a game.