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defensibility

defensibility

7.6
Ability of a company or product to keep an advantage over rivals for a long time
  • noun
  • /dɪˈfɛnsəˌbɪlɪti/
  • Jargon
translation icon : defensibilidad
  • Without patents, the company's defensibility depended on brand recognition and rapid innovation.

Examples

  • The product's network effects gave it strong defensibility in an already crowded market.

  • Investors assess defensibility to determine whether a startup can fend off competitors.

  • The defensibility of our new product is crucial for its success.

  • Many companies focus on their defensibility to maintain market share.

  • The company's strong brand recognition contributes to the defensibility of its products in the market.

  • Investors prefer businesses with clear defensibility to ensure they can maintain an edge over competitors.

  • Innovative technologies can enhance a startup's defensibility, making it harder for rivals to compete.

Antonyms

156 5.1

A state of being easily harmed physically or emotionally

How Defensible

moat
  • Jargon
3 6.0
barrier
309 3.7
defensibility
  • Jargon
7.6
vulnerability
156 5.1

Surface Forms

defensibility singular

Morphology

defensibility = defensible (semi-transparent) = defens + ible + ity

The business/strategy sense is a metaphorical extension of 'able to be defended' (e.g., market position), so it is inferable but slightly specialized.

Etymology

Defensibility comes from the verb defend, which means 'to protect or keep off', plus the endings -ible ('able') and -ity ('state'). In business it means the 'ability to keep competitors away' or to protect a company's place in the market.