defensibility
- noun
- /dɪˈfɛnsəˌbɪlɪti/
- Jargon
- Without patents, the company's defensibility depended on brand recognition and rapid innovation.
Examples
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The product's network effects gave it strong defensibility in an already crowded market.
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Investors assess defensibility to determine whether a startup can fend off competitors.
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The defensibility of our new product is crucial for its success.
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Many companies focus on their defensibility to maintain market share.
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The company's strong brand recognition contributes to the defensibility of its products in the market.
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Investors prefer businesses with clear defensibility to ensure they can maintain an edge over competitors.
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Innovative technologies can enhance a startup's defensibility, making it harder for rivals to compete.
Antonyms
How Defensible
Surface Forms
Morphology
defensibility = defensible (semi-transparent) = defens + ible + ity
The business/strategy sense is a metaphorical extension of 'able to be defended' (e.g., market position), so it is inferable but slightly specialized.
Etymology
Defensibility comes from the verb defend, which means 'to protect or keep off', plus the endings -ible ('able') and -ity ('state'). In business it means the 'ability to keep competitors away' or to protect a company's place in the market.