commoditization
- noun
- /kəˌmɒdɪtaɪˈzeɪʃən/
- Specialized
- With the commoditization of instruction, this transformation of academia is now reaching the breaking point.
- commoditization of instruction
Examples
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A lot of people rail against procurement because they blame it for commoditization.
Blog text (21) -
Buyers want commoditization because it allows more true value at less money.
Blog text (25) -
Widespread acceptance of offshoring of services represents a significant manifestation of this commoditization.
Academic text (2011) -
The second set of implications stemming from the commoditization of instruction involves the transformation of the university into a market for the commodities being produced.
Academic text (1998) -
The second phase of the commercialization of academia, the commoditization of instruction, is touted as the solution to the crisis engendered by the first.
Academic text (1998) -
In Critique of Everyday Life, Lefebvre argued that mass consumption, commoditization, and leisure, which have come to define modern society, represent new forms of capitalist alienation in everyday life.
Academic text (2011) -
The commoditization of smartphone apps has made it difficult for developers to stand out in the market.
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As industries face commoditization, businesses are forced to find new ways to differentiate their offerings.
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The trend toward commoditization means that many once-unique brands are now competing primarily on price.
Synonyms
To make ideas, services, or relationships into things people can buy
The process of making services and companies compete and become privately owned
Antonyms
How Common
- Specialized
Surface Forms
Morphology
commoditization = commoditize (transparent) = commodity + ize + ation
The noun is clearly formed from the verb 'commoditize' by the productive nominalizing suffix '-ation', indicating the process or result.
Etymology
Commoditization comes from the word commodity, which traces back to an old word meaning 'useful'. So commoditization is the process of turning a product or service into a common commodity — something sold everywhere, much the same, and that mostly competes on price and loses special features.