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commoditization

commoditization

1 8.1
Products or services become similar, lose unique features, and mainly compete on price
  • noun
  • /kəˌmɒdɪtaɪˈzeɪʃən/
  • Specialized
translation icon : comoditización
  • With the commoditization of instruction, this transformation of academia is now reaching the breaking point.
  • commoditization of instruction

Examples

  • A lot of people rail against procurement because they blame it for commoditization.

    Blog text (21)
  • Buyers want commoditization because it allows more true value at less money.

    Blog text (25)
  • Widespread acceptance of offshoring of services represents a significant manifestation of this commoditization.

    Academic text (2011)
  • The second set of implications stemming from the commoditization of instruction involves the transformation of the university into a market for the commodities being produced.

    Academic text (1998)
  • The second phase of the commercialization of academia, the commoditization of instruction, is touted as the solution to the crisis engendered by the first.

    Academic text (1998)
  • In Critique of Everyday Life, Lefebvre argued that mass consumption, commoditization, and leisure, which have come to define modern society, represent new forms of capitalist alienation in everyday life.

    Academic text (2011)
  • The commoditization of smartphone apps has made it difficult for developers to stand out in the market.

  • As industries face commoditization, businesses are forced to find new ways to differentiate their offerings.

  • The trend toward commoditization means that many once-unique brands are now competing primarily on price.

Synonyms

commodification
vscommoditization
  • Specialized
3 8.4

To make ideas, services, or relationships into things people can buy

focuses on items becoming interchangeable and competing mainly on price
marketization
vscommoditization
  • Specialized
1 7.4

The process of making services and companies compete and become privately owned

is about goods becoming interchangeable and competing chiefly on price

Antonyms

25 4.1

Being the only one of its kind

How Common

ubiquity
6 8.7
commoditization
  • Specialized
1 8.1
availability
114 2.4
rarity
31 6.2

Surface Forms

Morphology

commoditization = commoditize (transparent) = commodity + ize + ation

The noun is clearly formed from the verb 'commoditize' by the productive nominalizing suffix '-ation', indicating the process or result.

Etymology

Commoditization comes from the word commodity, which traces back to an old word meaning 'useful'. So commoditization is the process of turning a product or service into a common commodity — something sold everywhere, much the same, and that mostly competes on price and loses special features.