to commodify
3
8.0
- verb
- /kəˈmɒdəˌfaɪ/
:
mercantilizar
- Many companies seek to commodify unique cultural practices to attract customers.
- commodified self
- commodified culture
- commodified peasant
We live in a time where people are able to commodify attention seeking.
- We live in a time where people are able to commodify attention seeking.
- Interesting how we in some ways have to commodify ourselves in our brain to figure out what works or doesn't work.
- Like, you know, developing your brand and sticking to your brand is not a dirty, commodified thing.
Examples
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In recent years, social media has commodified personal experiences, turning them into a marketable product.
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In industrial and postindustrial market economies, there are strong incentives to commodify farm inputs and outputs.
Academic text (2009) -
We live in a time where people are able to commodify attention seeking.
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We, we have commodified love, right?
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Interesting how we in some ways have to commodify ourselves in our brain to figure out what works or doesn't work.
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One can easily list a sampling of the ways universities commodify their Native mascots.
Academic text (2002) -
Capitalism is a totalizing social relation that commodifies every pre-existing relationship.
Blog text (9) -
By offering commodified imitations of "real Japan," marketing campaigns and consumer products further problematize that concept.
Academic text (1997) -
When fashion trends commodify traditional attire, they often lose their cultural significance.
Synonyms
18
6.7
To make something for sale or use it mainly to make money
3
7.3
To make a product or service common and like others so it loses value
How Commercial
Surface Forms
Morphology
Etymology
Commodify comes from commodity ('goods') and the ending -fy ('make'), so it literally means to 'make into something you can buy'. That's why to commodify an idea, tradition, or person is to turn it into a product, often taking away its special meaning.