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commercial art

commercial art

1 3.2
Designs made to promote products or services
  • noun
  • /kəˈmɜrʃəl ɑrt/
translation icon : arte comercial
  • After studying design, she pursued a career in commercial art, creating advertisements for various brands.
  • a commercial art gallery
  • commercial art and illustration
  • field of commercial art

Examples

  • Commercial art tries to make you buy things.

    Fiction book (2001)
  • When he graduated from college in 1932, Jackson was uncertain about his future and tried out a number of career paths: architecture, journalism, and commercial art.

    Academic text (1998)
  • So when I came out of the army, I studied commercial art.

  • Available now: How to Start and Run a Commercial Art Gallery

    Blog text (12)
  • There is no shame in commercial art.

    Blog text (24)
  • Occupations in the commercial arts include photography, writing, advertising, clothing and furniture design, packaging, television, motion pictures, and communications.

    Academic text (1994)
  • When he was turned down by New York's High School for the Performing Arts, he chose instead to attend the High School of Industrial Arts, where he studied commercial art.

    Academic text (2011)
  • Her career has been art-related, including teaching, commercial art, illustration, calligraphy, photography, and subsequently a long career in owning a retail jewelry store with her husband, Ed, where she does custom jewelry design.

    Blog text (12)
  • Birdhead are themselves among a number of internationally recognized artists represented by ShanghArt, one of China's most successful outward as well as inward-facing commercial art galleries.

    Academic text (2016)
  • The relatively few businesses offering commercial art services (Fig. 1) serve an affluent clientele consisting of the large corporations in Kinshasa: breweries, car dealerships, and distributors of various commercial products.

    Academic text (1995)

Antonyms

20 4.1

Things people make mainly to be beautiful and admired, like paintings or sculptures

How Commercial

commercial art
1 3.2
artwork
81 3.0
fine art
20 4.1

Surface Forms

Morphology

commercial + art

The meaning is directly compositional: 'commercial' (profit-driven, for business use) combined with 'art' (creative/visual work) yields 'art produced for commercial purposes.' This is a straightforward, cross-linguistically common construction, so a B1 learner who knows both constituents would readily infer the MWE's meaning.

Etymology

The term commercial art comes from a simple image: art used by commercial shops as posters, signs, and packaging to 'sell' goods. So today commercial art means art made mainly for 'selling' or 'advertising' products.