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cash cow

cash cow

18 3.8
A business or product that gives steady high income with little work
  • noun
  • /kæʃ kaʊ/
translation icon : vaca lechera
  • The new smartphone has become a cash cow for the company, generating substantial profits each quarter.
  • the biggest cash cow
  • milk the cash cow
  • become a cash cow

The danger though, is value added taxes are a cash cow.

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Examples

  • They're terrified their cash cow will slip away.

  • The industry has been a cash cow for NY state for generations.

    Blog text (22)
  • It's always on television and it's a cash cow for them.

  • Sam, this is a cash cow business here.

  • We need to keep this cash cow alive.

  • I hear Maps was one of the cash cows for Google.

    Blog text (27)
  • It's a major cash cow, Admiral.

  • Microsoft has had a terrible track record on the web and has multiple cash cows to protect.

    Blog text (10)
  • For the research universities, the first two years of undergraduate education have become relative cash cows.

    Academic text (2012)
  • But what you really want to do is have money coming in from your cash cow, then you put it to work for you, and then that money then goes around and pays for your expenses.

Synonyms

revenue stream
vscash cow
18 3.9

A regular way that a business or organization earns money

is narrower, highlighting significant steady profits with minimal maintenance
golden goose
vscash cow
  • Informal
9 4.4

A thing or business that keeps making a lot of money

focuses on reliable recurring income with low maintenance effort
moneymaker
vscash cow
8 4.1

A project or business that earns a lot of money regularly

stresses significant steady returns that need little ongoing work
money machine
vscash cow
3 4.1

A business or product that makes a lot of money easily

provides steady significant income with minimal ongoing work
money-spinner
vscash cow
  • UK
4.9

A business or product that makes a lot of money

emphasizes long term steady income with minimal continued effort
money printer
vscash cow
  • Informal
6.8

A way to get easy regular money with little work

means steady substantial income but not necessarily unrealistically limitless gains

How Profitable

cash cow
18 3.8
profitable
191 3.8
earner
65 2.0
to break even
27 3.3
loss
695 2.1

Surface Forms

cash cow singular
cash cows plural

Morphology

cash + cow

The phrase uses a fairly transparent metaphor: 'cow' as a steady producer (like a milk-yielding cow) combined with 'cash' yields the idea of something that reliably generates money. Similar metaphors exist in other languages (e.g. French 'vache à lait', Spanish 'vaca lechera'), so learners can often infer the business meaning, but the figurative/business-specific sense still requires some cultural or contextual knowledge and is not purely compositional.

Etymology

The phrase cash cow comes from the image of a healthy cow that keeps giving milk, which means steady cash with little work. That's why we call a business or product a cash cow when it brings a regular, easy 'income'.