Skip to main content
Glite Dictionary
🦴 Like a cannibal ⚔️ Harming own group 💸 Taking own sales
cannibalistically

cannibalistically

9.5
In a way that takes customers from a company's own products
  • adverb
  • /ˌkænɪbəˈlɪstɪkli/
  • Jargon
: de forma canibalizadora
  • Some companies grow cannibalistically by introducing cheaper models that reduce sales of their premium products.

Examples

  • The new product was launched cannibalistically, taking market share from the company's existing line.

  • Sales dropped as the new model was marketed cannibalistically.

  • The brand expanded cannibalistically, causing its own older services to lose customers.

  • The company is competing cannibalistically with its own product line.

  • The new smartphone was launched cannibalistically, taking sales away from the company's previous model.

  • Some businesses expand cannibalistically by offering discounts that attract customers from their higher-priced items.

  • The software company marketed its latest version cannibalistically, leading to a decline in users for its older applications.

How Damaging

cannibalistically
  • Jargon
9.5
harmlessly
8 2.3

Surface Forms

cannibalistically positive

Morphology

cannibalistically = cannibalistic (semi-transparent) = cannibal + istic + ally

Morphologically regular formation from 'cannibalistic' using '-ally'.

Etymology

Cannibalistically comes from cannibal and the related verb cannibalize, which uses the image of 'eating' to show harm. In business this means a company 'eats' its own customers or sales, so acting cannibalistically is when a new product takes customers away from the company's older products.