bull's eye
1
4.2
- noun
- /bʊlz aɪ/
- Informal
:
acierto
- With their latest advertisement, the company hit the bull's eye, effectively reaching their target audience.
- hit a bull's eye
- scored a bull's eye
Examples
-
After months of planning, the launch event was a bull's eye, perfectly showcasing our new product.
-
All the points you've made have hit the bull's eye!
Blog text (7) -
I'm always struck by how successful we have been at hitting the bull's-eye of the wrong target.
-
Never cooked duck before, so hitting a bull's eye the first time is gratifying.
Blog text (5) -
It's a bull's-eye!
Fiction book (2002) -
The marketing campaign was a bull's eye, attracting more customers than we had anticipated.
Synonyms
20
2.5
A very successful result that achieves its goal
1
7.0
A very successful result that does exactly what it should
How Accurate
Surface Forms
Morphology
bull's + eye
The meaning is directly composed from 'bull's' (possessive of bull) + 'eye' (the central point), so a learner who knows the words can infer it denotes the center/target point that one aims for. The extended sense 'a perfect or decisive success' follows straightforwardly from the literal idea of hitting the center, a common and cross-linguistically transparent metaphor, so a B1 learner would likely understand it.
Etymology
The phrase bull's eye comes from hitting that tiny center on a target. Because that hit is exactly right and scores the most points, people now use bull's eye to mean 'a perfect or exact success'.