bricks and mortar
12
3.4
- noun
- /brɪks ənd ˈmɔrtər/
:
establecimiento físico
- The people no longer congregate in the brick-and-mortar public square; they are online.
- brick-and-mortar school
- brick-and-mortar classroom
- traditional brick-and-mortar
This of course, can be done whether it's bricks and mortar or online.
- This of course, can be done whether it's bricks and mortar or online.
- And, you know, being able to, which was not something we were able to do before because we were tied to bricks and mortar, right?
- Yeah, we and we have a brick and mortar that's built on like actual stuff, right.
Examples
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Challenges and opportunities with virtual students are strikingly similar to those faced by brick-and-mortar teachers.
Academic text (2014) -
Online learning began as a solution for students whose learning needs could not be met in the traditional brick-and-mortar classroom.
Academic text (2014) -
Where I live, I do not have access to a lot of brick-and-mortar shopping.
Blog text (20) -
This of course, can be done whether it's bricks and mortar or online.
-
At the time, Kate was working in a traditional brick-and-mortar school.
Academic text (2014) -
The number of places to sell art, both through brick-and-mortar and online venues, is expansive and growing.
Blog text (19) -
Their data is incomplete and inaccurate right now, another problem for the brick-and-mortar business owner.
Blog text (7) -
The Red Hook Lobster Truck was flooded along with its brick-and-mortar business in Red Hook.
Blog text (3) -
Overall, the blended model includes a face-to-face brick-and-mortar experience along with an online experience for a portion of the individual's instructional time.
Academic text (2014) -
The increase in online shopping has cut foot traffic to malls and brick-and-mortar stores.
How Physical
Surface Forms
Morphology
The phrase literally names building materials ('bricks' and 'mortar'), so a learner who knows the constituents can infer it refers to physical, built premises rather than something virtual. The business/retail sense (physical stores or premises) is a straightforward metonymic extension of 'building', making the meaning compositionally derivable for a B1 learner.
Etymology
Bricks and mortar paints a picture of shops in real buildings made from bricks and mortar, not on the internet. That's why people use it to mean 'physical shops' or 'real stores' rather than online ones.