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Glite Dictionary
audience measurement

audience measurement

4.2
Counting how many people watch or listen and finding who they are for TV, radio and online media
  • noun
  • /ˈɔːdiəns ˈmɛʒərmənt/
  • Specialized
translation icon : medición de audiencia
  • The audience measurement reports revealed that viewership increased significantly during the holidays.

Examples

  • Note 1: Personal communication with Swedish television on audience measurement, 2010.

    Academic text (2011)

  • Nielsen's audience measurement helps advertisers understand who is watching their commercials.

  • Using sophisticated technology, companies can enhance their audience measurement to gain deeper insights into viewer demographics.

Synonyms

reach
vsaudience measurement
  • Texting
22 4.3

The number of different people who see a post or ad

is a process that finds counts and types of people across media beyond exposure
viewership
vsaudience measurement
14 4.1

The number of people who watch a TV program or channel

is a process that finds how many people and what types across media

How Accurate

audience measurement
  • Specialized
4.2
to survey
83 3.2
estimate
370 2.6
guess
768 1.0

Surface Forms

audience measurement singular
audience measurements plural

Morphology

audience + measurement

The meaning is directly derivable from the constituents: 'audience' (a group of media consumers) + 'measurement' (the act of quantifying), so it denotes measuring the size or characteristics of an audience. This is a straightforward compositional noun-noun phrase following common cross-linguistic logic, so a B1 learner who knows both words would readily understand it.

Etymology

Audience measurement comes from the simple image of using a tool to measure a group of people. Audience means the people who watch and measurement means counting or checking them, so it now means finding out 'how many people' watch and 'what kind of people' they are.