attribution
4
6.7
- noun
- /ˌætrɪˈbjuːʃən/
- Jargon
:
atribución
- In digital marketing, accurate attribution ensures that each channel receives credit for its contributions to a sale.
- attributions for failure
- attributions for success
- effort attribution
What they care about is CAC and LTV and last touch attribution and really just hacking math based marketing, which I'm a huge fan of.
- What they care about is CAC and LTV and last touch attribution and really just hacking math based marketing, which I'm a huge fan of.
- Internet marketing, AKA last touch attribution, quant based math based selling.
Examples
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Furthermore, as you choose your media partners, be sure to share your attribution strategies and approaches.
Blog text (1) -
The first step is always to define your attribution goals and understand what attribution can do.
Blog text (21) -
In common parlance, attribution means who is responsible or assigning a cause to an action.
Academic text (2017) -
Only responses to cyber harm that accurately establish attribution present long-term, sustainable solutions.
Academic text (2017) -
The study concluded that attributions and affective responses were associated not only with performance but also with outcomes.
Academic text (1991) -
Effective attribution helps businesses understand which marketing efforts are driving customer engagement.
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Many companies struggle with attribution as they attempt to measure the impact of various touchpoints on conversions.
Synonyms
1
8.5
Saying that someone or something is the source of something
Saying that something belongs to a particular person or source
Compounds
- Specialized
A belief that one bad event means you will fail in many situations
Surface Forms
Morphology
Etymology
The word attribution comes from the Latin parts ad- 'to' and tribuere 'give', the same idea you see in contribute meaning 'to give'. In marketing, attribution is the way you 'give' credit to the ads or channels that helped make a sale.