to assure
- verb
- /əˈʃʊr/
- But I can assure you that the book excels on both levels.
- help assure
- assure success
- assure safety
In giving freedom to the slave, we assure freedom to the free.
- In giving freedom to the slave, we assure freedom to the free.
- Giving up assures that the bad things will happen.
- and it simply says godly objectives assure lasting success.
- I cannot assure you that my life is not boring.
- Nothing is really assured where we walk.
- So he says when someone irritates you, be assured that it's your own opinion which has irritated you.
- She says, we hold that the only public good is that which assures the private good of the citizens.
Examples
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Mr. Loew, can you assure the public that you will find the murderer before he strikes again?
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But I want to assure you this is not a repeat of the spring.
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This will all become clear, I assure you, with a few examples.
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But I can assure you it is still a good deal.
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This, I assure you, you will quite like.
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Now, as easy as it looks, let me assure you it is not and was not.
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But I guarantee you, I assure you, this condition is temporary.
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Further, they were also assured that their identities and the personal information provided would remain confidential.
Academic text (2011) -
The army's response was merely to assure residents that they had nothing to fear from arsenal operations.
Academic text (1999) -
I assure you that everything will be ready by the deadline.
Synonyms
To check whether something is true or has happened
Check or do something so you are sure about it
To say you will do something for sure
To promise that something will happen or work
Make sure that something happens or is true
To get something you need or want after effort
To promise seriously or give something as a guarantee
Make sure something gets done
To promise that something is true or will work as promised
To make sure something happens
How Certain
Surface Forms
Morphology
Etymology
Assure comes from the Latin root securus, meaning 'safe' or 'secure', and is related to the familiar words secure and ensure. So to assure something is to 'make it certain' or guarantee it, which is why the word can mean to make sure something will happen.