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aspirational

aspirational

12 5.3
Wanting to be more successful, often shown by luxury brands or lifestyles
  • adjective
  • /ˌæspəˈreɪʃənl/
: ambicioso
  • The company's new marketing campaign focuses on aspirational lifestyles that encourage customers to pursue their dreams.
  • aspirational in nature
  • aspirational morality
  • aspirational goal

You cannot even create an aspirational statement about it.

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Examples

  • They have some aspirational plan that this is what we want our city to be.

  • These big, bold, aspirational goals would be set.

  • How do we actually realize those aspirational goals?

  • I think that the idea of what is aspirational is, is maybe always changing.

  • Like why are we looking at this in an aspirational manner?

  • When society turns its aspirational morality over to the state, the state makes a mess of it.

    Academic text (2008)
  • The challenge now is to translate that aspirational commitment into daily practices.

    Academic text (2017)
  • Adams feels strongly that more aspirational retirement housing needs to be built in the social housing sector.

    Academic text (2009)
  • And even you could relate that to young athletes too, you know, aspirational triathletes.

  • McFEELY: He's an aspirational figure.

Synonyms

ambitious
vsaspirational
131 3.7

Wanting very much to succeed and willing to work hard

emphasizes desire or appeal rather than effort and hard work
aspiring
vsaspirational
63 3.5

Wanting to become successful in a particular job or activity

expresses a general desire to improve and appeals to people aiming higher

Antonyms

165 1.0

Feeling happy and satisfied with what you have

2 4.1

Not wanting to try hard to reach higher goals

How Ambitious

driven
176 3.5
ambitious
131 3.7
aspiring
63 3.5
aspirational
12 5.3
unambitious
2 4.1

Surface Forms

aspirational positive

Morphology

aspirational = aspiration (semi-transparent) = aspire + ation + al

The word is regularly formed from 'aspiration' plus '-al', but the sense of social ambition or status appeal is a conventional extension rather than a fully literal composition.

Etymology

The word aspirational comes from the verb aspire and the Latin root spirare meaning 'to breathe'. Think of it as 'breathing toward' a goal, so aspirational means having a strong wish to improve or to reach a higher place.