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airtime

airtime

13 3.5
Time that something is on radio or television
  • noun
  • /ˈɛrˌtaɪm/
  • Literature
translation icon : tiempo de emisión
  • The news channel allocated two hours of airtime for the special report on climate change.
  • fill airtime
  • provide airtime

Yeah, the more like the airtime you get, the more you show, the more FaceTime you get.

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Examples

  • Still, most of election night, especially early on, is spent filling airtime, waiting for news to report.

    Blog text (3)
  • I'll be asking the Networks for airtime on Monday night.

  • Only the two major parties get airtime or funding enough to compete.

    Blog text (27)
  • Every artist looking for a hit hopes for airtime on the station.

    Blog text (15)
  • Are you selling ads on our airtime?

  • I wrote promotional material urging clients to buy airtime on our live radio shows.

    Blog text (8)
  • Numerous private radio stations began to emerge, which encouraged local programming to fill airtime.

    Academic text (2009)
  • Some public access channels share airtime like EWTN which is a religious channel based out of Michigan.

  • Local musical content was suddenly in demand to fill airtime as new private radio stations vied for listeners and sponsorship.

    Academic text (2009)
  • Surely the media behave irresponsibly often in the single-minded pursuit of headlines or airtime.

    Academic text (1993)

Synonyms

running time
vsairtime
7 3.1

The length of a movie, TV show, or performance from beginning to end

measures only the time the work is actually broadcast on radio or television
TRT
vsairtime
  • Specialized
1 8.8

The total time of a film, show, or recording

is limited to the time something is broadcast on radio or television

Surface Forms

airtime singular
airtimes plural

Morphology

airtime = air + time (transparent) = air + time

Literally denotes 'time on the air' (broadcast time); the meaning follows directly from the components.

Etymology

Airtime comes from the words air and time, literally 'time on the air'. So it means the amount of time a show, speech, or ad is broadcast on radio or TV.