agentry
- noun
- /ˈeɪdʒəntri/
- Jargon
:
representación
- Press agentry is also common in the work of publicists who promote sports, movie stars, products, politicians, or senior managers.
- press agentry
- agentry and public
Examples
-
Press agentry and public information are also asymmetrical or imbalanced models:
Academic text (1993) -
The public information model is similar to press agentry because it too is a one-way model that sees public relations only as the dissemination of information.
Academic text (1993) -
Such conclusions are actually quite typical for practitioners of the press agentry and public-information models.
Academic text (1993) -
The press agentry model describes public relations programs aimed solely at attaining favorable publicity for an organization in the mass media, often in a misleading way.
Academic text (1993) -
Lee had moved public relations away from the press agentry model in the late 1800s and pioneered the public information model, particularly in representing the Rockefeller family and the Standard Oil Company.
Academic text (1993) -
They try to make the organization look good either through hype—press agentry—or by disseminating accurate but only favorable information—public information.
Academic text (1993) -
Because of this background, they devote most of their efforts to media relations and lobbying—typically practicing the press agentry, public information, or two-way asymmetrical models of public relations.
Academic text (1993) -
Most of these campaigns have relied on the press agentry or public-information models—the difference being the extent to which information disseminated is misleading—to gain press coverage and polish the image of the client.
Academic text (1993) -
P.T. Barnum's promotion of his circus in the 1800s was one of the earliest examples of press agentry, as he made up stories about Jumbo the elephant, the midget Tom Thumb, and a 100-year-old nursemaid to George Washington.
Academic text (1993) -
Using aggressive agentry, the marketing team secured a prominent spot for their client's new product in the biggest retail stores.
Synonyms
241
4.3
The power to act officially for another person or organization
1
7.9
Work of representing authors or actors and arranging deals for them
How Large
Surface Forms
Morphology
Etymology
Agentry is also related to agency and agent, from the old Latin root ag- meaning 'to do' or 'to act'. So agentry can mean the system or work of agents who 'act' for other people, for example a group that represents someone in business or negotiation.