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to advertise

to advertise

5 4.3
Show on a network that a device or service is available so others can find it
  • verb
  • /ˈæd.vɚ.taɪz/
  • Specialized
translation icon : anunciar
  • The application advertises its availability on multiple platforms to reach a wider audience.

Examples

  • There are several reasons why a multiprocessor system may not achieve advertised performance on a given application.

    Academic text (2000)
  • I usually applied for positions advertised on the popular website Monster.com.

    Blog text (33)
  • Additional examples of emerging services are advertised on the websites of large public accounting firms.

    Academic text (2001)
  • Windows 8 is officially out, and PC manufacturers are officially advertising their W8 products.

    Blog text (19)
  • The number of advertised ASes allocated from RIPE is now larger than ARIN's.

    Blog text (2)
  • HOLOPHONICS advertises a technology with complete three-dimensionality in sound: a 360-degree aural sphere around the listener.

    Academic text (1997)
  • The software advertises its features to make it easier for users to understand its capabilities.

  • The printer advertises its speed and quality in its product description to attract potential buyers.

Synonyms

to advertize
vsto advertise
  • US
3.2

To tell many people about something so they know it

broadcasts technical availability on a network so devices can discover it

Antonyms

1.0

To keep something so others cannot see or understand it

86 7.0

Make something hard to see or understand

How Discoverable

to advertise
  • Specialized
5 4.3
to broadcast
81 3.0
to announce
1.5

Surface Forms

advertise infinitive
advertised past
advertised past participle
advertising present participle
advertises third person singular

Morphology

advertise = advert (semi-transparent) = advert + ise

The technical networking sense extends the idea of publicly announcing something, so the form is clear but the specialized meaning is not fully predictable.

Etymology

Advertise comes from the Latin parts ad- ('to') and vertere ('to turn'), meaning 'to turn attention to' something. So, in computing to advertise is the same idea: a device or service 'turns' its information out to the network so other devices can find it.