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Glite Dictionary
admass

admass

1 9.9
A group of people easily influenced by ads and mass media
  • noun
  • /ˈæd.mæs/
  • Archaic
: masa publicitaria
  • Many companies tailor their marketing strategies to appeal to the admass.

Examples

  • Some critics argue that the admass is too susceptible to celebrity endorsements.

  • The admass often buys products without researching them.

  • The rise of social media has changed the way the admass is targeted by advertisers.

  • Many companies target the admass during their advertising campaigns.

  • Advertisers often target the admass to maximize the effectiveness of their campaigns.

  • The admass often changes its preferences based on current trends in media.

  • Understanding the admass is crucial for brands looking to influence consumer behavior.

Synonyms

target market
vsadmass
  • Jargon
16 2.8

A group of people most likely to buy a product or use a service

is a public section defined by being easily influenced by advertising and media

Surface Forms

admass singular
admasses plural

Morphology

admass = ad + mass (transparent) = ad + mass

The meaning is directly inferable from 'ad' (advertisement) + 'mass' (the public): people influenced by advertising.

Etymology

The word admass joins ad, a short form of 'advertisement', and mass, meaning 'a large group of people'. So admass names the part of the public that is most easily influenced by ads and mass media.