Skip to main content
addressable

addressable

1 6.8
Able to be identified so ads or content can be shown to one household
  • adjective
  • /əˈdrɛsəbl/
  • Texting
translation icon : dirigible
  • With advancements in technology, advertisers can now target messages to a more addressable market than ever before.
  • addressable market

See EV stands for electric vehicle and Tam stands for total addressable market.

Autoplay Next

Examples

  • The addressable market for ICT-107 should be between 6,000 and 8,000 patients per year in the U.S.

    Blog text (6)
  • The company is focusing on creating personalized ads for its addressable audience to increase engagement.

  • This creates a "total addressable market" for smartphones of about 225 million people in the U.S.

    Blog text (9)
  • That's a big addressable market, so it's no wonder ecosystem partners and investors have already lined up behind Trifacta.

    Blog text (34)
  • Addressable market is a way to quantify vision, but often in early-stage consumer tech, it's hard to do that.

    Blog text (6)
  • Apple gets the best of both worlds—a bigger screen that increases the iPhone's addressable market.

    Blog text (10)
  • Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as North America and Western Europe, creating a true worldwide addressable market.

    Blog text (30)
  • The sheer sizes of the addressable markets many cleantech companies target, and the possibilities for massive associated returns, will continue to spur innovation and support for the sector.

    Blog text (7)
  • By analyzing consumer data, businesses can refine their strategies to effectively reach their addressable customers.

Synonyms

identifiable
vsaddressable
32 3.7

Able to be clearly recognized as a particular person or thing

can be uniquely targeted for personalized ads at household or individual level
locatable
vsaddressable
1 4.2

Easy to find in a place or on a device

can be identified and targeted for direct personalized messages rather than only found

How Addressable

addressable
  • Texting
1 6.8
groupwise
  • Specialized
6.7

Surface Forms

addressable positive

Morphology

addressable = address (transparent) = address + able

Formed by the productive combination of 'address' + '-able'; the marketing sense 'capable of being uniquely identified/targeted' is a direct extension of 'can be addressed'.

Etymology

Addressable comes from address, meaning 'to send to' or 'direct', with the ending -able meaning 'can be'. A helpful image is a house address that lets you send a letter to one home, so an addressable audience or household is one you can reach and show a different ad to.