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Glite Dictionary
🎯 Targeted reach 💾 Individual access
addressability

addressability

7.6
Ability to find and contact specific people or households with ads
  • noun
  • /əˌdrɛsəˈbɪlɪti/
  • Texting
translation icon : capacidad de direccionamiento
  • The new advertising platform improves the addressability of campaigns by allowing brands to target specific demographics.

Examples

  • If you do decide to create an app, the Forrester study suggests marketers follow a four-point "addressability framework" to ensure your app isn't used once and deleted.

    Blog text (26)

  • One of the things that's really amazing about your company is I believe you've widened the addressability of games to people in the population.

    Blog text (6)

  • By enhancing its data collection methods, the service increased its addressability, ensuring messages reached the intended audience.

  • The smart home devices provide better addressability, allowing companies to engage directly with users based on their preferences.

Synonyms

reachability
vsaddressability
  • Specialized
1 6.5

The ability to get to or use something, for example part of a computer system

is narrower, enabling identification and targeted contact of specific people or devices

Antonyms

indistinguishability
9.9

A situation when you cannot tell two things apart

Surface Forms

addressability singular
addressabilities plural

Morphology

addressability = addressable (transparent) = address + ity

Formed by adding the noun-forming suffix '-ity' to 'addressable' (which itself is 'address' + '-able'); the meaning 'the quality or state of being addressable/able to be reached or targeted' is directly compositional.

Etymology

Addressability comes from address ('a place to reach') with -able ('can be') and -ity ('quality'), so think of it as the quality of being 'able to be reached'. That's why in advertising it means the ability to identify and reach specific people or households.