SSP
1
7.6
- noun
- Jargon
:
SSP (plataforma para editores)
- A Supply Side Platform (or SSP) allows larger web publishers to automate and optimize the selling of their display inventory with controls that allow them to define what inventory.
Examples
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It does not include sell-side platforms (SSP), technology-driven platforms that allow suppliers (publishers, advertising networks, etc.) of online ad space to manage demand-side buyers.
Blog text (28) -
But Adblock Plus enters ad tech with the launch of SSP slash ad platform.
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Supply Side Platform (SSP) / Exchange
Blog text (6) -
An SSP is a technology that allows suppliers of online ad inventory (publishers) to place their advertising inventory into an ad exchange to capitalize on demand to sell their space faster and at the highest price the market will allow.
Blog text (6) -
A Supply Side Platform (SSP) helps publishers manage their advertising space automatically and efficiently.
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Using an SSP, online publishers can sell their advertising inventory programmatically to maximize revenue.
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The growth of SSPs has transformed how many digital publishers approach advertising and revenue generation.
Surface Forms
Etymology
SSP stands for Supply-Side Platform, with supply meaning 'to provide' and platform meaning 'a system or place'. So SSP is the system publishers use to provide and sell their online ad space automatically.