Skip to main content
ROI

ROI

20 5.5
A number that shows how much profit you get from money you invest
  • noun
  • /ˌɑːr.oʊˈaɪ/
  • Specialized
translation icon : retorno de la inversión
  • This is known as ROI, or Return on Investment.
  • ROI (return on investment)
  • ROI (investment)

Everybody wants to know what the ROI is right now.

Autoplay Next

Examples

  • I always look at the ROI, which is return on investment.

  • The financial analyst calculated the ROI to determine if the project was worth pursuing.

  • Everybody wants to know what the ROI is right now.

  • One, what is my ROI or return on investment?

  • Guess what channel provides the highest ROI for us?

  • Are you getting this level of ROI from your current email marketing solution?

    Blog text (4)
  • Based on the ROI, we are exceeding expectations.

  • Many of these common measures, such as ROI, will be encompassed in the financial perspective.

    Academic text (2001)
  • What's the ROI?

  • Create a white paper demonstrating the high return on investment (ROI) of implementing a CMS.

    Academic text (2010)

Synonyms

return on investment
vsROI
  • Specialized
15 3.5

How much money you gain from putting money into something, shown as a percent

focuses on a specific calculation using earnings before interest and taxes
rate of return
vsROI
  • Specialized
14 4.8

Profit or loss on an investment shown as a percent of its cost

measures efficiency using EBIT and total capital rather than simple period gain
return on invested capital
vsROI
  • Specialized
5.3

A percent showing how well a company makes profit from the money put into it

is the abbreviation for that exact capital efficiency measure

Surface Forms

ROI singular
ROIs plural

Etymology

ROI is a short form of return on investment, where return means 'what you get back' and investment means 'money you put in'. So, ROI shows how much you get back for what you put in, which is why people and companies use it to check if an investment is profitable.