GRP

1 8.9

A number showing the total ad views by people, found by multiplying reach and frequency

noun

Jargon

: GRP

Advertisers calculate GRPs by multiplying the reach of their ads by the frequency with which they are shown.

And by the way, relevance is the only thing that sells, not potential reach, which is the currency of big companies, GRP's and impressions and the cost of those impressions.

Examples

Media buyers commonly believe that online videos can't be measured with traditional TV metrics such as Target Rating Point (TRP) and Gross Rating Point (GRP).

Blog text (21)
TRPs are identical to gross rating points (GRPs), except that they are delivered to and measured within a specific and defined audience.

Academic text (2011)
As a public service announcement campaign, EX will air at fewer GRPs than it did during the period of this study.

Academic text (2011)
And we need only to pull out your GRP metrics to prove that their status quo is no longer a cost-effective way of reaching and influencing their consumers compared to mixing with new media.

Blog text (33)
Moreover, this is the first study to demonstrate an association between individual-level confirmed exposure to specific media messages and quit attempts, rather than linking GRPs or other measures of media delivery with declines in tobacco consumption or smoking prevalence at the population level.

Academic text (2011)
The advertising campaign achieved a total of 500 GRPs, indicating strong audience exposure.
Understanding GRPs helps marketers evaluate the effectiveness of their advertising strategies.

Surface Forms

GRP singular

GRPs plural

Etymology

The word GRP stands for Gross Rating Point, where gross means 'total', rating is a score showing 'how big the audience is', and point is a single unit. It counts total ad exposure by multiplying how many people saw the ad ('reach') by how often they saw it ('frequency'), so a GRP shows the campaign's total audience impact.