DSP
1
6.9
- noun
- /diː ɛs piː/
- Jargon
:
plataforma de compra programática
- In recent years, the growth in the number of campaigns run on DSPs has been so significant that many ad networks now make their inventory available to DSPs via their own exchange to capitalize on increasing demand.
Examples
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Others build their business in a similar way, but leverage their buying power across multiple ad networks and DSP partners.
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A DSP is a platform that allows advertisers to buy and optimize display campaigns across multiple ad exchanges and data exchanges through one interface.
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Meanwhile, the recently rolled out Facebook Exchange is getting raves among the DSP community.
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DSPs are unique in that they offer large access to inventory with many targeting options while serving, tracking, and optimizing performance.
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The guide includes detailed profiles of the leading demand-side platforms (DSPs), trading desks, and supply-side platforms (SSPs).
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Today, there is newer technology in the demand-side platform (DSP) and data-management platform (DMP) space that has cracked the code on leveraging individual audience attributes for buying, optimizing, and reporting on display campaigns.
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Advertisers use a DSP to automate their ad buying strategies across various platforms.
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The new DSP has streamlined the process of managing online advertising campaigns.
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Many companies choose a DSP to enhance the efficiency of their digital marketing efforts.
Surface Forms
Etymology
DSP in advertising stands for Demand-Side Platform, a piece of software companies use to buy online ads automatically. Think of 'demand-side' as the buyer's side and 'platform' as a tool, so a DSP helps advertisers find and buy ad space quickly.