DMP
1
7.5
- noun
- Jargon
:
plataforma de gestión de datos
- For example, it's so interesting to see ad networks, publishers, and ISPs overseas embracing the DMP.
Examples
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Whether it's ad operations, sales, marketing, analytics, and research, a good DMP is a unifying data platform.
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The DMP is completely moving past simply being used as an audience-targeting tool.
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I believe a DMP sits at the center of all of it.
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The DMP, if used correctly, will only enhance.
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The web publishers were driving the early DMP adoption.
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What do you think you learned from the media business that feeds into what you're doing over here as a data management platform (DMP)?
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But CEO Andy Monfried saw another future for his company, Lotame, and decided to focus on being a data management platform (DMP) only for publishers and marketers to manage data.
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A DMP helps marketers analyze consumer behavior and improve targeted advertising campaigns.
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Using a DMP allows companies to combine data from multiple sources, enhancing their marketing strategies.
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With a reliable DMP in place, businesses can better manage their customer data for effective marketing efforts.
Surface Forms
Morphology
DMP = D + M + P
DMP is an initialism whose letters stand for multiple words (e.g., Data Management Platform); the letters themselves do not transparently convey meaning to learners.
Etymology
DMP in this sense stands for Data, Management, Platform; 'data' means 'information' and 'management' means 'to organize', so a DMP is a system that collects and organizes lots of information for marketing and advertising.