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Glite Dictionary
📈 Price index 🧑‍🔬 Personality survey 📱 Install price
CPI

CPI

8.2
The average cost to get one app install from ads
  • noun
  • Jargon
translation icon : coste por instalación
  • By analyzing the CPI, the advertising team identified the most cost-effective campaigns for app installations.

Examples

  • Reducing the CPI is crucial for maximizing the return on investment in mobile advertising.

  • The company evaluated its marketing strategies based on the average CPI to optimize ad spending.

  • Each one, by itself, provides a relatively modest increase in CPI.

    Academic text (1999)

  • However, the sum of all of them yields a significant CPI improvement.

    Academic text (1999)

Surface Forms

CPI singular
CPIs plural

Etymology

CPI stands for cost per install, where cost means 'price', per means 'for each', and install means 'to put an app on a device'. So CPI measures the average price paid for each app installation.