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Glite Dictionary
🧑‍💼 A certified accountant 💰 Cost per action
CPA

CPA

1 5.8
The amount a company pays when a user completes a specific action, like signing up
  • noun
  • /siː piː eɪ/
  • Jargon
translation icon : coste por acción
  • In digital marketing, reducing the CPA can significantly improve the return on investment for advertising campaigns.

That lowers our CPA cost of lead acquisition, right?

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Examples

  • The marketing team reported that their CPA decreased after implementing a new targeting strategy.

  • To optimize our online ads, we need to carefully track our CPA for each action taken by users.

  • Now, what I suggest when it comes to budget is that you want to set at least three times your Max CPA per ad set.

  • That lowers our CPA cost of lead acquisition, right?

    Bedros Keuilian

  • So the KP is which is key performance indicator is two things for us, it's CPA and ROAS.

    Jack Neel

  • Practitioners were, on average, more likely than educators to suggest that CPA certification has become somewhat more important as a result of e-commerce growth.

    Academic text (2007)

  • A nationwide postal mail survey was conducted to capture the perceptions of accounting practitioners (CPAs) with respect to the same issues.

    Academic text (2007)

Synonyms

PPA
vsCPA
  • Jargon
8.6

A payment model where advertisers pay only when a user completes a wanted action

has identical meaning but is framed as a pricing metric rather than payment model

Surface Forms

CPA singular
CPAs plural

Morphology

CPA = C + P + A

An initialism formed from 'cost per action'; the component letters do not transparently indicate the marketing metric meaning to learners.

Etymology

CPA stands for cost, per, action in advertising and means the price an advertiser pays for a specific 'action' like a sign-up or purchase. So marketers use CPA to know how much each result costs and to make ads work better.