CGM
- noun
- /siː dʒiː ɛm/
- Jargon
- User-generated CGM like reviews and videos can significantly influence potential buyers' decisions.
Examples
-
Many companies are now leveraging CGM to showcase authentic customer experiences on social media.
-
The rise of CGM has changed how brands interact with consumers by focusing on real feedback.
-
Many companies monitor CGM to understand how customers feel about their products.
-
Positive CGM can help build a brand's reputation online.
-
The marketing team encouraged customers to create CGM by sharing their experiences on social media.
-
Many brands now rely on CGM for marketing.
-
Consumers share their experiences through CGMs.
Surface Forms
Morphology
CGM = C + G + M
This is an initialism (consumer-generated media/user-generated content); the component letters do not function as morphemes and do not transparently indicate the meaning.
Etymology
CGM stands for consumer-generated media, where consumer means 'customer' and generated means 'made', so CGM refers to videos, reviews, and posts made by ordinary users rather than by companies.