to scratch one's own itch
- idiom
- Jargon
- The software was developed because the creator wanted to scratch his own itch.
Examples
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He decided to scratch his own itch by starting a blog.
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She often starts projects that scratch her own itch rather than following market trends.
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Many entrepreneurs found businesses to scratch their own itch when they can’t find a solution elsewhere.
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Don't you think it's time to scratch your own itch?
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Many entrepreneurs create products to scratch their own itch when they cannot find a solution elsewhere.
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She often initiates projects to scratch her own itch instead of following market trends.
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The application was designed to scratch his own itch based on a need he experienced.
Synonyms
Satisfy a strong wish you cannot ignore
Antonyms
How Self-Serving
Surface Forms
Morphology
The phrase maps transparently from literal parts (scratch = relieve; one's own itch = a personal irritation/desire), so the overall idea of addressing a personal need is inferable. However, the use of 'itch' metaphorically for a desire and the idiomatic collocation 'scratch one's own itch' require some figurative competence and may not be fully predictable to an average B1 learner, so it is only partially transparent.
Etymology
The phrase scratch one's own itch comes from the image of someone using their hand to scratch an itch only they feel. When a person builds a tool or starts a project to fix their own problem, they are literally 'scratching their own itch', so the phrase means 'to address a personal need'.